A Glimpse Behind the Scenes of The Art of Nursing

Behind the Scenes of The Art of Nursing

Things are about to get really busy around here. The Art of Nursing 2018 program is in full planning, execution, and delivery mode. As an Art of Nursing blog reader, I thought it might be fun and interesting to give you a bit of “behind the scenes” to what goes into this annual program.

First off, if you are new to this blog… let me share a quick backstory as to how we got started.

The Art of Nursing Beginning

In 2013, I put a question out to my nursing tribe (e.g. newsletter subscribers, social media following, and in-person nurses I know personally and professionally), asking them about their greatest challenges to their career.

Overwhelmingly, I heard a common theme: technology.

Sure, responses were varied. And as I sorted through them, a theme did emerge related to the science of nursing. It seemed that with all of the advances in technology nurses were feeling disconnected from the heart, the art of nursing practice.

So, in 2014 The Art of Nursing online program during National Nurse’s Week began! And here we are… with our fifth annual event…

What’s Involved?

Brief backstory behind us, you might be wondering… “OK. So, what’s involved in the program? How do you put this altogether each year?”

I can tell you that it is a LOT of work. For both me and my team! And every year I think to myself, “Will I really do this again??” And every year, when I get the feedback from the nurses who participate, my heart swells and I am filled with a resounding: “YES!”

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We just finished up filming all 12 of our video nurse interviews. These are done on a video conferencing program called Zoom. Myself and another nurse get on our cameras and have a 30 minute discussion on a nursing-related topic.

Each of the 12 video interviews fits into one of the four main themes: leadership, communication, clinical innovation, or self-care. I interview the nurse guest and their responses become the content for The Art of Nursing program. These interviews are all done in January so that my team and I have time to review, edit, and finalize before the program go-live in May.


This is about the time that nursing organizations start to contact me with questions about The Art of Nursing. I talk to each group on the telephone and we come up with a way to bring this event to the nursing staff during Nurse’s Week.

I share past program statistics, participant feedback, and how the program actually works when I speak to organizations by telephone.

My web team has also created a way for the program to run internally through an organization’s multimedia learning system (MLS). So, if an institution wants to upload the SCORM file (do not worry, that’s as techy as I get) to the MLS- that can be done as well!


Here’s where we start getting other parts of the content into production. The program PDF workbook gets created, reviewed, and finalized. We also help organizations communicate the fact that the program is coming to their workplace… so, we get all of those materials finalized here as well. March is a busy month with lots of small details that cannot be overlooked!


It’s testing time! For organizations that have signed up, we send out testing videos, files, and emails to ensure that everything will work smoothly from a technology standpoint.

We also start to allow for registration and start communicating with the nurses who will participate, getting them excited about the upcoming program.

This is the time of year when social media is also bombarded with The Art of Nursing hashtag and shares! My team as well as the nurses who are interviewed and participating often share updates about what’s happening with the 2018 program.

On my end, I am getting the wrap up call content finalized. The Art of Nursing online community chatter picks up again. Oh, it’s certainly a wonderful time of year!


It’s go-time! The Art of Nursing Nurse’s Week celebration runs live May 7-10. Nursing organizations and individual nurses alike participate in the content live during Nurse’s Week.

But wait- there’s more!

The program content actually stays up on the website and is available for viewing until August 31. So, if a nurse cannot view all 12 video interviews during Nurse’s Week, it’s all good. You have until August 31 to review, download, save, and complete the videos and their subsequent evaluations in order to get up to 9 CNE hours.

The Art of Nursing program also offers much more than the 12 thirty-minute video interviews. There’s a PDF workbook, evening wrap up calls (also recorded and available until 8/31), an online community, and raffles and fun along the way!


As this was behind the scenes glimpse at The Art of Nursing program, don’t hesitate to reach out with questions. Visit the About the Program page and feel free to contact me for more information.

Elizabeth Scala, MSN/MBA, RNAbout the Author: Keynote speaker and virtual conference host, Elizabeth Scala MSN/MBA, RN, partners with hospitals, nursing schools, and nurse associations to transform the field of nursing from the inside out. As the bestselling author of ‘Nursing from Within’, Elizabeth guides nurses and nursing students to a change in perspective, helping them make the inner shift needed to better maneuver the sometimes challenging realities of being a caregiver. Elizabeth received her dual master’s degree from Johns Hopkins University. She is also a certified coach and Reiki Master Teacher. Elizabeth lives in Maryland with her supportive husband and playful pit bull.